What is Rove?
Rove is a family of men’s lifestyle brands (7) - bringing experiences and products to your everyday.
During my time at Rove, I wore many hats, Designer, photographer, illustrator, production assistant, email designer, made social content, help craft the brand development and overall positioning, and much more. I’ll be focusing on only 2 brands, CigarClub and Manner.
CigarClub.
• Refocused on their print collateral so that it was intentional and focused on the core brand message the marketing and creative team came up with.
• Updated their packaging for CigarClub Customs this included six wordmarks created from the ground up so that it was unique for each release.
• Made Brand style guides, brand story/voice development, positioning, and messaging.
• Tried to push boundaries in with each cigar band – One of which named Ranger was featured on Halfwheel
• Created new assets such as badges that they can implement throughout their brand whether that be merch, collateral, or any other marketing avenue.
• Worked on many projects with influencers and other partnerships/collaborations.
• Photographer – Concepted and shot the cigar industry through a different perspective leaning into the ruggedness of cigar making and letting go of all the pertinacious often associated with the industry.
• Made production-ready files and worked directly with printers.
You’ll be able to see some Some design, photography, killed concepts, and final artwork below!
Manner Goods.
• Reworked their packaging to make it more sustainable and environmentally friendly.
• Made production-ready files whether that was for collateral or physical products and worked directly with printers in the states and even overseas with our distributors.
• Crafted many badges, patches, and other products that went into the monthly boxes - the most fun one I worked on was the deck of cards I illustrated.
• Refreshed the Brand style guides
• Developed the brand story and voice with the marketing and creative team to align with the new direction we started to take the brand.
• Refocused positioning, and messaging.
• Photographer – Concepted, directed others and shot
You’ll be able to see some Some design, photography, flat lays, killed concepts, and final artwork below!
